The Full Story
Cuti Girls
Cuti Girls is a luxury dress boutique for girls from age 2 - 12. It features a brightening and young color palette, with 2 main colors: light pink and light blue.
LOGO DESIGN
I chose Pequena, a fun and playful font to represent the young, girly spirit of the brand. A small heart is added instead of the letter "i" dot to show care and hospitality from the brand to their young customers. The logo is also flexible, shown here is the vertical lookup of the logo, there is another horizontal lookup version.
SUBMARK
Two letters: C and G are incorporated into this logo icon design. I want to maintain the simplicity of the icon and utilize the circular shape of these two letters, then add an "accent" touch of a girl face to the icon.
Color Palette
I use mainly 2 colors for this design, light pink and baby blue. The color palette shown here also has other shades derived from the main two colors, mainly used for other icons and in packaging design.
